The Malacca government is confident of hitting its target of 20 million tourist arrivals for this year in conjunction with Visit Malacca Year 2019 as it has received about 18 million visitors until the third quarter.
“We still have five months to reach this target but we have already achieved a success by surpassing last year’s figure of 17 million tourist arrivals,” said State Tourism, Heritage and Culture Committee chairman Datuk Muhamad Jailani Khamis.
“We will promote tourism in Melaka more aggressively in line with the Visit Malaysia Year 2020 campaign which targets 30 million tourists next year,” he told reporters after opening the Melaka Food Festival 2019 and state-level Visit Truly Asia Malaysia 2020 at Jalan Kota, Banda Hilir.
Muhamad Jailani said Malacca tourism promotion missions would be held in Chengdu and Beijing in China, Macau, Japan, London and Germany.
On the food festival, he said it was part of the Visit Malacca Year 2019 and Visit Malaysia Year 2020 campaigns.
At the two-day programme from 9 am to 5 pm, there are 57 stalls including nine food trucks under various segments — Taste of Malacca, Malacca Viral Food Festival, Malacca Handicraft Food Festival, Malacca Food Truck Festival and Malacca Vendor Festival.