3 MIN READIQI at REA Connect 2017

In today’s environment of constant progress, it becomes increasingly important and relevant for us to know how to refine our customer insights to be able to understand their goals and needs better.


On Wednesday the 11th of October 2017, the Real Estate Agencies Connect Conference was held at the Connexion Conference & Event Centre @ The Vertical. Here, leading industry experts talked about how the real estate industry is changing and how we can and need to adapt to these changes in order to stay ahead of the curve. iProperty.com powered the event and IQI was the co-organiser.


Industry experts from all over Malaysia were at the conference where they addressed the need to achieve marketing excellence for real estate professionals through reliable and directive analytical tools and looked at how they could effectively obtain and turn consumer insights into measurable actions. The speakers who took part in the conference included Mr Haresh Khoobchandani, CEO of REA Group, Malaysia and Singapore, Mr Kashif Ansari, Group CEO of IQI Global, Mr Siva Shanker, Head of Investments of Axis REIT Managers Bhd, and many more luminaries of the real estate industry.


Mr Kashif Ansari, Group CEO of IQI Global shared his own insight on technology advancement in real estate in his presentation titled, “Challenging Real Estate Traditions by Applying Global Insights to Local Landscape.”

“Technology is advancing at rapid speeds. Various industries across the globe are transforming fast and with ease thanks to such advancements,” explained Mr. Ansari. He shared how real estate practices have evolved and changed over time and encouraged everyone to embrace without hostility. Instead, he emphasized that technology was a tool to be used to further achieve one’s goals in the industry without needing to lose the human touch needed. He quoted success stories such as the Nokia mobile phone boom as well as the different techniques of marketing that was used in Despacito in comparison to Gangnam Style. Mr Ansari also explained blockchain technology and the revolutionary effect it carries for the near future.

He explained how IQI approaches the real estate market by using it’s global exposure and thus implementing this knowledge to fit the local market. That way, we are able to not just move forward but stay ahead of the curve.

“Even though Artificial Intelligence (AI) and Virtual Reality (VR) are now leading various industries, the property industry is one that cannot completely become tech centric, as the human touch is still required in various components of the industry,” feels Mr Ansari. He explained how even corporate giants like Google, Amazon, Microsoft and Alibaba, have moved forward not just thanks to technology but by investing in it’s employees and how it is the human element that gives value to technology and the market. In a nutshell, in an era of constant disruption in various industries, Kashif Ansari states that self disruption is key to successful advancement in the market. Through technology we can invest in the new generation to cultivate new industry leaders.

Mr Ansari explained that through their key strategy of personal approach, IQI has constantly adapted to all fresh changes in the market. “We believe in meeting all these challenges head on and using our knowledge from our global exposure in order to pick the best solutions and merge them across our business platform,” he said.

Finally, Mr Ansari talked about competition and we should not see and treat competitors as hostile entities that are out to get us; but rather we should learn from them and perhaps even work towards collaborating with the competition.

We at IQI were glad to have met our industry peers and were delighted to have the opportunity to share our knowledge with others and learn from them as well.

We had a great time with everyone at REA Connect and we hope to meet you all again soon.

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