Based in Perth, Western Australia, Lily Chong and Derek Tse are a couple running IQI WA. Lily is the director and licensee of IQI WA while Derek is the business development manager. We caught up with them to find out more about how they sell Australian properties to cross-border buyers especially those from China.
They have been marketing Australia properties abroad since 2014 to Southeast Asian buyers, especially those from Singapore and Malaysia, as well as to China and Hong Kong. Property roadshows and educational seminars are one of their main marketing strategies.
From what Lily and Derek observed, Chinese buyers are more interested in properties located in the Eastern states, mainly Sydney and Melbourne, due to advice they received from their friends and relatives. In addition to that, buyers will also look into their needs when looking for a house in Australia, such as properties in school zones, properties that deliver value and yields, rural land for development and luxury properties.
Original source: List.juwai
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