4 MIN READSocial Media Must-Dos Before Becoming a Real Estate Agent

If you’re preparing to become a real estate agent at the turn of the decade, there are probably some aspects of your life that need to be changed. One of those aspects would include your social media accounts.

In this day and age, it is necessary to maintain a good social media presence to develop your brand and market yourself to the masses. Here’s how you can review your social media before launching your career to become a real estate agent.

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1. Change your accounts from personal to business

Switching your Instagram and Facebook profile to a ‘business’ page gives you access to advanced information about your audience that you otherwise don’t have with personal accounts.

With a business page, you will be able to run campaigns and create paid ads. This will result in better branding for your business, have a bigger reach of audience and be able to target a specific audience segment.

2. Choose a professional profile picture

Before you officially become a real estate agent, be sure that your profile picture looks professional and clean, it also has to be consistent across all of your social media accounts.

When you are using a professional-looking photo, potential clients will be more comfortable with interacting with your account as it is more presentable and official.

You don’t need to hire a professional photographer to take photos of you; using your smartphone’s camera with good lighting is sufficient.

3. Update your information

It is essential to ensure that all of your information on your social media accounts is accurate and up to date. When you make the process for a potential client to reach out to you as easily as possible, it would make it easier for them to engage with your business.

Make sure to double-check that the email, phone number as well as links to your website and social media platforms are correct so that your potential clients can contact you through any of these mediums.

While you’re going through your profile, you can take this opportunity to delete any posts that are negative and do not fit your image at the moment.


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4. Connect and network

Once you’ve set up and updated your social media accounts, this is the perfect time to connect with real estate leaders and other influential community members in the property industry.

When it comes to professional networking online, LinkedIn is the top platform for you to connect with working professionals.

By utilising LinkedIn, real estate agents will be able to network with their peers, establish their presence online and increase exposure to banks, investors and other entrepreneurs.

Furthermore, by following and connecting with real estate agencies’ accounts you’ll be able to learn more about the industry that not many agents would have known.

5. Share relevant real estate content

To grow your brand presence and set yourself apart from the competition, share timely real estate news and happenings that are relevant to the industry with your network or audience.

Whenever there is content that adds value to your audience and is highly engaging, be sure to share it across your social media platforms.

That way, more people will look to your account to acquire useful information that could potentially help them in their real estate journey.

With more interesting content being shared regularly, more agents will be following and engaging with your content.

Social media platforms when it’s being used properly serves as a great tool to establish and grow your brand as well as to help generate leads.

Before officially launching your career as a real estate agent, ensure that your social media pages are in order so that you can hit the ground running and become a successful agent.

Now that you’ve learned more about social media branding, be apart of the IQI warriors and explore a career with unlimited possibilities. 

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