4 MIN READ6 Soft Skills Every Real Estate Agent Should Have

Real estate agents play a significant role in improving their clients’ quality of life. The real estate agents’ main priority is to make their client’s buying or selling experience as smooth as possible. There are many real estate agents in the property landscape which is why it is imperative to stand out by putting the clients’ interest above their very own. Below are six soft skills that every real estate agent needs to master in today’s competitive real estate industry.

  1. Communication Skills

Good communication skills can go a long way for a real estate agent as you are required to interact frequently. Communication can occur with clients, colleagues or even with your network of people that can help you find new leads.

Effective communication is more than just talking; it’s about understanding what it is that the clients are looking for and also listening to their needs and concerns. Establish a comfortable environment whereby your clients are able to express themselves freely and honestly.

The best real estate agents know how to act in the clients’ best interest. An agent that communicates effectively will be able to come to an agreement whereby all parties will agree and benefit from the transaction.

  1. Negotiation skills

Another skill that is highly required and comes hand in hand with communication skills is negotiation skills. It is important for real estate agents to be good at negotiating but it is equally important to educate your clients on the proper ways of negotiating.

Make sure your clients are prepared for all the different aspects of an upcoming deal so that they are prepared to face either a best or worst case scenario. Here’s where good communication skills come in, as an agent, you will be able to make clever property decisions by talking to other well experienced agents who know the current state of the property market.

  1. Local Knowledge

Knowing the local area like the back of your hand gives you, the real estate agent an added skill advantage. With the in-depth knowledge and familiarity of your community and city, you will be able to suggest a location that is better suited for your client as well as locations that present good real estate and investment opportunities for your client.

Furthermore, you could recognize neighborhoods that match your clients’ lifestyle or even find a quiet suburban neighborhood perfect for raising families by utilizing your local community knowledge. By developing a deep understanding of neighborhoods and home values in all areas, your clients will trust your insights and judgments.


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  1. Familiarity with Rules and Regulations

In order to be a successful real estate agent, you have to understand that certain rules and regulations differ from one region and community to another.

It is a must for agents to be well acquainted with all laws involving property to avoid inaccurate information being passed along to clients which could ultimately lead to an unsuccessful transaction.

Besides that, once the agent is familiar with the rules and regulations, they would be able to guide the clients through all the related documentation and legal paperwork that is involved in a sale.

  1. Organizational Skills

Organizational skills are required for any real estate agent to have as there are many processes involved in a sale. Your exceptional organizational skills can be put to use as you have to coordinate the finances, lawyers, handle the paperwork and schedule the closing so that the transaction stays on schedule. In addition, by staying organized, you will be able to monitor the leads you have to grow your real estate business.

  1. Persistence

In the real estate industry, being persistent is necessary when it comes to building your network, following up leads and even closing transactions. More often than not, the answer ‘no’ is mostly heard by sales professionals, you might feel like giving up but it is crucial to be patient and persist after the initial rejection. Continue to expand your knowledge and skills, and soon enough you will find yourself closing multiple deals in the shortest timelines.

Do you possess these skills or have you ever wondered what’s it like being a real estate agent? Be a part of the global IQI Team to realise your potential now.  

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